BMW Group is transforming from a traditional auto maker into a Tech company!
The group’s new Autonomous Driving Campus outside of Munich is a ground-breaking development facility and a bold statement of this transformation.
NEXT is BMW’s strategic program bringing Electromobility, Autonomous Driving and Digitalization into a live model series.
1800 BMW employees, together with Intel and Mobileye will be developing the future of autonomous driving; coding, feature testing and millions of kilometers for validation.
Back in 2017, BMW Group together with SKT and Ericsson tested their 5G connected car capabilities.
In 2018, BMW Group is stepping up the pace in its drive to shape tomorrow’s mobility:
“Our industry is currently experiencing a phase of unprecedented technological change. At the same time, however, it needs to cope with the challenge of present-day volatilities. At the BMW Group, we think in terms of opportunities and follow a clear strategy. Because the future of mobility is created today. We are stepping up the pace in 2018 and targeting our ninth successive record year,” stated Harald Krüger, Chairman of the Board of Management of BMW AG.
Message is clear, BMW Group is on its way to becoming a customer-focused mobility and high-tech company. The group has acquired Parkmobile LLC, DriveNow and extended his partnership with Chinese manufacturer GreatWall.
Parkmobile is a digital APP allowing its subscribers to easily find, book and pay parking spaces while DriveNow is a low rate car sharing digital APP
BMW group aim to have 100 million active subscribers by 2025, a community of BMW brand lovers.